Lead Designer


Beijing, Hong Kong, Shanghai, Shenzhen


Asia Pacific


Technology & digital


Technology industries

About Us

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Practice Area Profile

BCG Platinion launched in Germany in 2000 to add deep technical expertise to the Boston Consulting Group’s existing capabilities. Today, our presence spans across the globe, with offices in Asia, Europe, and South and North America. Our New York-based North American team began in 2014 and in 2017 acquired MAYA Design, a Pittsburgh-based digital design and innovation lab, to grow our capabilities around technology and design. We support our clients’ total digital transformation through technology, design, cybersecurity, and risk management & financial engineering capabilities. And together with BCG, BCG Platinion’s interdisciplinary team of technical experts enable customized technical solutions and accelerate delivery value through new business platforms, application consolidations, and major system implementations.

Role Profile

Strategic Designers at BCG Platinion are:

Human-Centered. Everything starts with people and thoughtfully considers the usefulness and usability of everything they create.
Expert Researchers. Both lead & play an active role in design & research. Responsible for crafting research plans, performing fieldwork (like interviewing & contextual inquiries) and synthesizing that research to make recommendations.
Discovery-driven. Adept at finding patterns, deconstructing complexity, and communicating persuasively.
Designers. Create wireframes, storyboards and data visualizations to communicate a desired future state.
Collaborative. Team players who give great feedback. They embrace working in interdisciplinary teams and believe different perspectives & backgrounds drive the most innovative solutions.
Leaders. Lead large, complex projects, manage client relationships, and write & publish thought leadership documents.

At BCG Platinion you will:

  • Be an advocate for user needs and experiences throughout the design process.
  • Define & lead user engagements. Plan and lead large and complex research efforts, including in-person and remote user research to better understand people and their environments. Methods might include contextual inquiry, fly-on-the-wall observation, interviews, surveys, diary studies, and generative participatory activities.
  • Lead analysis and synthesis of research findings. Capture and synthesize information into actionable insights and recommendations. Use tools like concept mapping to document the underlying information architecture of an area of focus.
  • Evaluate user experiences. Conduct and lead evaluative research such as usability testing (in-person and remote, moderated and unmoderated) and expert analysis.
  • Design concepts, storyboards, wireframes, and prototypes. Create design concepts at varying levels of fidelity, from sketches of situations or user interfaces to wireframes of screens and interactions. Use a variety of prototyping tools (across fidelity levels) to make your ideas tangible and understandable.
  • Design and lead workshops with diverse stakeholders, from client teams to community partners, to collaboratively explore domains and challenges, synthesize data, generate concepts, and present work.
  • Mentor and lead other members of the team in human-centered design and the field of Human Sciences to develop talent, provide direction, and oversee output and projects.
  • Manage members of the team, leading them through the CDC (Career Development) process, giving timely and accurate performance feedback.
  • Contribute to the BCG Platinion Design’s consulting business by:
  • Assisting with business development through writing proposals, scoping projects, and convincing clients of the value of human-centered design.
  • Contributing to our thought leadership through written publications and speaking at events and conferences.
  • Lead large complex projects as a project manager.
  • Travel around the globe to work with clients and BCG teams. At times, this role involves significant travel to client sites. The amount of travel will depend on client needs and nature of project

Your Qualifications

  • 8+ years in a Human Sciences role, or relevant professional experience.
  • 5+ years experience in a client-facing consulting and leadership role.
  • Bachelors Degree required. An advanced degree in Human-Computer Interaction, Interaction Design, Design Planning, or Strategy preferred.
  • Fluent speaking, reading, writing in English and Mandarin required. Cantonese or other Asian languages a plus.
  • Expert knowledge of research methods and frameworks, user interface standards, tools, and industry guidelines; ability to reference best practices and design patterns, while solving complex problems and novel interface challenges.
  • A deep understanding of the principles and best practices of user experience design, with the experience and judgment to question convention when appropriate.
  • Ability to make thought processes visual (through sketches or other tools) about complex problems, datasets, or experimentation.
  • Proven success working in and promoting a collaborative and iterative development environment.
  • Expertise with prototyping and testing, future visioning, and strategy development.
  • Previous mentorship/management experience.

Date Posted:


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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