Senior Strategic Designer




Asia Pacific


Technology & digital


Technology industries

About Us

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 90 offices in 50 countries. For more information, please visit

Role Profile

As a senior member of this team, your work will directly influence services and products at the highest levels of private, not-for-profit and public sector organisations in the Asia-Pacific region. We value bold ideas and respect divergent thinking in a culture built around collaboration, cooperation and mutual support. We are building a unique team within a growing professional services organisation, a team that will change the way our consultants and clients approach complex problems together. This role will help to write the future of BCG for the next generation. The role gives you the opportunity to make your impact authentic, real and profound with the backing of BCG’s strategic and analytic horsepower.

We are looking for experienced and versatile designers who have a strong track record in Service Design and Ethnography and are interested in building deeper skills and leadership in one area.

As a Senior Strategic Designer, you will be expected to:

  • Lead teams of designers and consultants through Human Centred Design activities often at client sites
  • Act as a coach, trainer and mentor within the team and broader company 
  • Nurture a dynamic design-led culture that allows team members to thrive
  • Contribute to the development, maintenance and refinement methodologies, tools, templates and assets for your discipline
  • Participate in the preparation of bids in collaboration with BCG consultants
  • Take a hands-on leadership and practitioner role in multiple agile cross-functional teams of strategic designers, user researchers, UX/UI designers, developers, consultants, architects and clients
  • Work with outsourced specialist agencies and freelancers

As a member of the Human Centred Design team more generally, you will be expected to have a range of responsibilities:

Strategy and research:

  • Conduct quantitative research investigations that help strategically frame, validate or challenge other forms of research
  • Plan and conduct ethnographic research and contextual design investigations to understand customer behaviours, pain points, needs and aspirations
  • Contribute to deep trend analysis and research of interesting exemplars in the marketplace
  • Identify insights from customer research and market analysis
  • Collaborate in the development of personas, customer journeys, insight-opportunity frameworks, system maps, stories and scenarios
  • Plan and conduct research engagements to evaluate the team’s design concepts, including usability evaluations, service simulations, role plays, public betas and A/B testing

Collaborative design and development:

  • Contribute unique ideas within multidisciplinary workshops, meetings and immersion sessions.
  • Using divergent design thinking techniques for the conceptual development of products, services and/or physical connected form-factors 
  • Converge innovative ideas to a set of digital and tangible products, services and/or physical connected form-factors in partnership with consultants, product managers and engineering
  • Communicate design ideas using techniques, including product concepts, service models, customer journeys, industrial designs, system maps and/or infographics
  • Iteratively design, test and refine disruptive products and services 

Your Qualifications

We recognise that design is still an emerging field and that experienced designers come from a range of backgrounds. Ideally, you would have:

  • A Bachelor or Master’s degree, preferably in a design-related discipline
  • A minimum of 5 years experience across a range of Human Centred Design activities such as user research, user experience design, service design, prototyping, visual design, user interface design, interaction design or policy implementation design
  • Demonstrated deep experience in ethnographic research techniques and strategic/service design techniques 
  • Experience leading teams of designers embedded in multidisciplinary teams
  • Experience working within both waterfall and Agile/SCRUM methodologies
  • Experience in analytical evaluation of existing user experience data and identification of areas for improvement
  • Experience in translating user research and usability test findings into iterative product solutions
  • Experience working within multidisciplinary teams of product managers, developers, strategic, visual, and motion designers 
  • Organizational skill, self-motivation and resourcefulness
  • Highly passionate about design, balanced with a pragmatic approach to dealing with clients
  • The ability to think big whilst being detail oriented and delivery focused 
  • Outgoing, personable, sociable and easy-going 
  • Open to criticism from your team to benefit project development 
  • Always eager to learn and to share knowledge 
  • The ability to deal with pressure within a fast paced corporate environment
  • An excellent communicator (verbally and written) with confidence and experience in public speaking
  • Capable of inspiring colleagues and clients
  • The ability to travel often and for extended periods

Date Posted:


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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