BCG - Boston Consulting Group
Expert Associate Director (Marketing Technology & Personalization)
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
What You'll Do
BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand particularly in the areas of Personalization and Digital Marketing. We are thrilled to expand our breadth and depth of marketing and advertising technology expertise.
We are currently looking for a number of experts, which could range from Partner & Associate Director to Associate Director level, who can help us grow, nurture and expand the data driven marketing knowledge base within the firm. Candidates will bring significant experience in marketing and advertising technologies, and provide expert level cache to clients on marketing operations and execution. Additionally, ideal candidates will have demonstrated leadership in managing client relationships and selling, either in consulting or marketing operations services. Topic expertise in the areas of Marketing Technologies (on-prem solutions, cloud based solutions, hands-on implementation and use), Advertising Technologies (DMPs, DSPs, analytics and measurement) and execution across all interaction channels and media (owned channels – e.g. email, contact center, branch/store, mobile, web – digital media channels – e.g. FB, Google, display, video, search -) are essential.
Responsibilities include:
Lead execution of Marketing and Personalization related assignments
- Collaborate with BCG and client leaders, brings deep marketing technology expertise to the team, on topics such as, but not limited to, technology requirements, technology assessments technology vendor landscape and technology innovation that can help clients drive incremental value
- Support case teams, especially those with need for deep and hands-on approach, either as an individual contributor or owner on a marketing or personalization topic, or as an advisor to the overall project
- Act as project oversight for an entire case or at a module level on select topic. Own project process, content and day to day client interactions
- Ensure high quality of work, and relevance of the strategic and operational recommendations. Challenges the work in progress and the results; reorients the work approach and analyses as needed
- Guide marketing technology vendors to assess fit with specific client requirements
- Enable client's in-house teams on the understanding of usage and benefits of specific marketing technologies
- Help assess overall costs and value that implementation of such technologies can bring to the client organization
Build Marketing and Advertising Technology Expertise within BCG and increase BCG’s profile externally
- Help build and nurture the marketing technology expertise within BCG and helps coach and growth the team
- Create awareness of BCG expertise and capabilities to the external community; participates in key industry forums, including presenting on topics relevant to senior management
- Create structured platforms to engage BCG's internal community to create awareness of BCG's expertise and capabilities, with a strong focus on growing the talent base and generating client/commercial opportunities
- Drive the development and improvement of methodology and tools
- Develop and contribute to BCG's intellectual capital - work on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
- Create a set of knowledge IP based on casework and experiential expertise
- Contribute to BCG perspectives which are shared with alumni and clients
- Publish articles in external journals and/or industry trade magazines
- Participate in the recruiting of other experts and training efforts
Support the Business Development of Marketing & Advertising technologies opportunities
- Key support for proposal creation and presentation: provide content expertise around specific topics; act as key topic content lead for proposals or other business development work
- Contribute to the development of additional business beyond the delivery of recommendations on client engagements
Our Expert Consulting Track (ECT)
What You'll Bring (Experience & Qualifications)
The ideal candidate possesses a minimum of 8-10 years of experience in consulting (system implementation or marketing operations) or a combination of industry (internal implementation of marketing technologies or working for different marketing technology vendors as a solutions consultant) and consulting experience.
- More than 6 years of responsibility for implementing different marketing technologies
- More than 6 years of hands-on experience working marketing technologies in a marketing operation capacity
- At least 5 years of client management and business development responsibility
- Proven track record of implementation success across industries and for large enterprises in both B2B and B2C
- Graduate of a leading graduate program (ideally MBA or PH.D.)
PROFESSIONAL SKILLS
- Deep knowledge of the marketing technology landscape including the key players (e.g. Salesforce, Adobe, Oracle, IBM, Pega, Marketo), industry dynamics, and disruptive trends
- Deep understanding of marketing technology key trends, areas of innovation and key value drivers
- Deep understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions
- Analysis and interpretation of data through a business and economic lens
- Project management
- Team management and mentorship
- Creativity and resourcefulness
- Excellent communication and persuasion skills
- Relationship-building and emotional intelligence
- Thought-leadership
- Commercial capabilities
- Experience in financial services preferred
TRAVEL
Travel is anticipated, and will vary based on specific project locations.
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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