BCG - Boston Consulting Group
Expert Consultant - Personalization and Marketing Technologies
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Digital BCG
BCG has a long history of driving growth by embracing innovation and new ways of thinking. Through DigitalBCG, we bring together a diverse mix of consultants and digital specialists to ensure that we are supporting our clients throughout their digital transformation journeys. We work with our clients to fully understand the impact of digital on their business and set priorities that will transform their vision into value. Whether it be developing new technologies to support their core business, making better use of their data, or pursuing entirely new sources of revenue, our aim is to achieve radical improvements in productivity, flexibility, and speed. We are innovating how our clients are using artificial intelligence, robotic process automation, internet of things, personalization, blockchain technologies, and more to gain competitive advantage.
DigitalBCG encompasses a broad set of data, digital, and technology capabilities from BCG consulting teams and practices, along with our business units such as BCG Digital Ventures, BCG Platinion, and BCG X.
What You'll Do
- Collaborate with BCG and client leaders, bringing deep marketing technology expertise to the team, on topics such as, but not limited to, technology requirements, technology assessments technology vendor landscape and technology innovation that can help clients drive incremental value
- Support case teams, especially those with need for deep and hands-on approach, being capable of acting as project oversight for a module
- Ensure high quality of work, and relevance of the strategic and operational recommendations, challenging the work in progress and the results as needed
- Guide marketing technology vendors to assess fit with specific project requirements enabling client's in-house teams to understand usage and benefits of specific marketing technologies; help assessing overall costs and value that implementation of such technologies can bring to the client organization
- Help building and nurturing the marketing technology expertise within BCG, creating awareness of BCG expertise and capabilities to the external community; participating in key industry forums, including presenting on topics relevant to senior management
- Drive the development and improvement of methodology and tools, and contributes to BCG's intellectual capital - work on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
- Creates a set of knowledge IP based on casework and experiential expertise
- Present client proposals and drive related discussions with key stakeholder, providing content expertise around specific topics and acting as topic content lead for proposals or other business development work
- Contribute to the development of additional business beyond the delivery of recommendations on Client engagements
What You'll Bring (Experience & Qualifications)
- 4+ years of experience in consulting (system implementation or marketing operations) or a combination of industry (internal implementation of marketing technologies or working for different marketing technology vendors as a solutions consultant) and consulting experience
- 4+ years of experience implementing different marketing technologies and client management responsibility for large enterprises in both B2B and B2C
- Graduate of a leading university (MBA or PhD also considered)
- Deep knowledge of the marketing technology including the key areas (e.g., Advertising tech - DSP, Content & Asset management, Marketing Automation, Audience management, CDP & personalization engine: AB testing, content targeting), future product direction, disruptive trends and marketing technology landscape overall including areas of innovation, key value drivers and players
- Team management, creativity, resourcefulness and thought-leadership
- Excellent communication skills, relationship-building and emotional intelligence
The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.
Practice Area Profile
BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value.
Practice highlights include: [1] MSP Catalyst (our flagship software platform), Pricing Advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions.
The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization and Digital Marketing, [5] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe.
References Visible links
[1] https://www.bcg.com/capabilities/marketing-sales/overview
[2] https://www.bcg.com/capabilities/customer-insights/overview
[3] https://www.bcg.com/en-us/capabilities/digital-technology-data/overview
[4] https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing
[5] https://www.bcg.com/en-us/capabilities/marketing-sales/digital-sales
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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