BCG - Boston Consulting Group
(Senior/Lead) Growth Architect / B2B Digital Marketing - BCG X
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
What You'll Do
- Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing and Sales
- Lead growth strategy, execution, and optimization for clients during digitally-centric project work
- Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service
- Define, execute, analyze, and optimize sophisticated Salesforce technical use case focused on pilot to scale mapping to quantitative impact
- Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action. See customer acquisition & retention process through from ideation to execution
- Define and validate core KPIs and unit economics, such as acquisition, retention, share of wallet, win rate, ROI and LTV to drive the business
- Build on BCG’s differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
What You'll Bring (Experience & Qualifications)
- 3 - 8 years of professional experience in industry, consulting, or function
- Strategy and planning, plus hands on experience with Salesforce as well as other GTM tools like Marketo, Eloqua, etc.
- Expert knowledge of CRM adjacent tools like Excel, Google DialogFlow, Amazon Lex, and other Salesforce ISVs
- A proven track record of personal success and ambitious undertakings
- A passion for B2B sales, driving customer adoption, bringing products to market, and scaling digital products and services
- Entrepreneurial spirit to help us shape our growth initiatives and company
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous Sales delivery experience focused on user acquisition, retention and other growth levers proliferating B2B facing digital products and services
- Expert communication, presentation, and material preparation skills required
- Previous experience at a professional consulting company highly desired
- Master’s degree in marketing, business, or a related field
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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