SEA - Expert Consultant - Customer Insights


Bangkok, Ho Chi Minh, Jakarta, Kuala Lumpur, Manila, Singapore


Asia Pacific


Marketing & sales


Consumer products, Health care payers & providers, Retail, Telecommunications, Transportation, travel & tourism

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

The Global Advantage is one of BCG's core functional practice areas with a unique commercial offering and a long tradition of cutting-edge thought leadership. Being at the crossroads of emerging and mature markets, we work with our clients to unlock unparalleled business opportunities offered by globalization while mastering the challenges of disruption. We help clients not only build sizable international footprints but also maximize their potential in the face of global disruptive forces such as rapidly changing markets, geopolitical environment, rising local competitors as well as shifting customer behavior and preferences. In our daily work, we enable our clients to transform their organization in order to win globally.

What You'll Do

The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.

Your expertise is of vital importance to BCG and our clients. As an expert consultant affiliated to BCG’s Center for Customer insight (CCI), you will be a core member of this group working alongside some of the world’s top minds in the industry. 

Customer Insights experts help our clients capitalize on this opportunity by utilizing customer data to unlock differentiated insight, and leveraging it to drive business strategy, operational improvements and product & service innovations.

Customer Insight experts work seamlessly with clients and consulting team members to discover unique sources of value and translate project findings into actionable recommendations. In this role, you will conduct consumer research and synthesize insights to help clients address their biggest challenges and execute their business in new ways that deliver competitive advantage and bottom-line results.

Customer Insight experts play a critical role in helping insight projects succeed, managing consumer research efforts and communicating findings to clients. Assignments vary greatly—ranging from drafting surveys to inform the investment thesis for a corporate client looking at an acquisition in a new market, to developing, executing and analyzing qualitative and quantitative research to inform a Brand Repositioning or Innovation effort.

Your responsibilities will include:

  1. Direct Client Engagement and Support – You will use a wide range of qualitative and quantitative research techniques to drive business impact with our clients. You will be involved in all phases of the research from design to analysis. Together with the project team, you will always translate research findings into actionable business recommendations for the client.
  2. Proposal Development Support – You will support client proposal development by assisting in the creation of materials and participating in the selling process. As an expert consultant, you will be part of the BCG project team to develop research plans and outline BCG’s capabilities in the Consumer Insight domain.
  3. Drive insight capabilities innovation – You will contribute to broaden and deepen the knowledge base of the firm: improving BCG’s proprietary frameworks, methodologies & tools and developing knowledge of generalist consultants. You will develop state of the art tools, including new digital capabilities leveraging existing techniques (e.g Social media analytics, Digital listening, Mobile Insights…) and uncovering new ones to drive the digital transformation of our client. 
  4. Vendor Management – You will advise BCG’s project teams on how to best select and manage external research vendors and help the broader CCI Operations team continuously validate/improve external relationships.

What You'll Bring (Experience & Qualifications)

What You'll Bring (Experience & Qualifications)
  • More than 5 years of industry and/or consulting experience, with a focus on consumer research, product management, or quantitative analytics and insight generation (ideally in a marketing or consumer experience organization.
  • Demonstrated experience using quantitative and analytical skills to generate insights that inform business strategy. Mastery of Excel required; familiarity with tools such as Alteryx and Tableau a plus.
  • Familiarity with performing survey data analysis, producing quantitative modeling, and interpreting data through a business and economic lens to create commercial recommendations.
Ideal candidates may have the following experience:
  • Working in Consumer Insight at the brand or category level for a global, blue-chip Consumer Goods/Services company
  • Operating in a research/analytics/insights role for a major custom research firm, or in an analytics/research role for a major syndicated data company
  • Working as a junior consultant or consumer research/insight specialist for one of the large/global or premium/specialized consulting firm
  • Demonstrated expertise across a wide range of research topics (e.g., pricing, branding, growth), and quantitative methodologies (e.g., conjoint analysis, segmentation techniques, drivers analyses)
  • Mastery of statistical analysis concepts and techniques
  • Sufficient knowledge and experience with qualitative research, an understanding of customer pathways, and knowledge of digital platforms is a plus

Date Posted:


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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