Marketing, Sales and Pricing, Expert Consultant - Marketing Analytics and Measurement
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
What You'll Do
- Analyzing MMM and other measurement models to unpack key drivers of marketing performance
- Identifying and collecting key data inputs to support the development of new marketing effectiveness models
- Providing external benchmarks to inform potential opportunities to improve marketing spend allocation
- Working hand in hand with BCG X team, including members from the data science team and digital growth team to implement new marketing effectiveness tools + models
- Supporting clients in building internal capabilities on marketing effectiveness topics (measurement, action plans to improve ROIs, …)
Our Expert Consulting Track (ECT)
What You'll Bring (Experience & Qualifications)
- 5+ years’ experience in a significant Data / Analytics role – with advanced knowledge of statistical models used to measure marketing performance (MMMs)
- Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
- Comfort and good intuition around advanced analytics and insights research methodology, with a good basic understanding of modeling techniques and n jgced applied skills (e.g. Customer life cycle value, A/B testing)
- Deep understanding of sales, media, and other marketing data (e.g. trade, ecommerce), with deep familiarity with digital advertising platforms/data (Meta, Google) and performance metrics
- Experience in CPG or other consumer-facing industries preferred
- Hypothesis-driven thinking – leads with an answer first and rigorously analyzes and interprets data to refine recommendations
- Effective communication skills, both verbally and in writing, in a clear and straightforward manner
- Manage all phases of projects/campaigns from beginning to end with sufficient autonomy
- Ability to synthesize, design, and conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
- Ability to work well with people from all levels of the organization, many different disciplines, and communicate technical “speak” to stakeholders of varying degrees of technical and business experience
- Demonstrate good decision-making and judgment while working under pressure
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $5 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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