BCG - Boston Consulting Group
Expert Associate Director - Digital Marketing
Location:
Melbourne, Sydney
Geography:
Asia Pacific
Capabilities:
Marketing & sales
Industries:
Consumer products, Financial institutions, Media & entertainment, Retail, Technology industries, Telecommunications
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx 2. https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx 3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4. https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx 5. https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx 6. https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx
What You'll Do
We are looking to expand our breadth and depth of digital marketing expertise within our Marketing, Sales and Pricing (MSP) Practice Area at the Expert Associate Director level. Our ideal candidate will bring significant experience in data driven digital marketing and will provide expert level knowledge to clients on digital marketing operations and execution. Topic expertise is required in the areas of marketing and growth strategy, and performance optimisation across web and digital marketing.
As an Expert Associate Director, you will apply your deep expertise to generate value for our clients while building and contributing to BCG’s intellectual capital. Your role in projects can vary from team management to team advisor. You will use your expertise to add insight and drive clients toward recommendations, and you will be viewed as a trusted advisor by senior clients. You will help scope and structure work, onboard team members, and provide guidance throughout projects on topics including:
- Digital marketing and growth strategy
- Digital marketing technology
- Customer acquisition and growth programs
This role will provide you with the opportunity for fast-tracked professional development through access to BCG’s global network of experts and intellectual property, best practice learning and development, and some of the world’s leading organisations as clients.
What You'll Do
- Play a leading role in the growth of Digital Marketing work at BCG through case execution, business development, intellectual property creation and internal capability building
- Identify, win, and support delivery of Digital Marketing related projects/ programs with clients predominately in the banking, insurance, and consumer sector. The focus will be on Australia and New Zealand, with the potential to support client teams in Asia Pacific and other regions.
- Establish and maintain senior client relationships
- Be a visible part of BCG’s Digital Marketing agenda through activities such as thought leadership and networking events
- Continuously developing BCG's knowledge, capabilities, and intellectual property
- Build internal affiliation and capability on Digital Marketing specifically and Marketing, Sales & Pricing generally
- Build connections to regional and global Digital Marketing experts
What You'll Bring (Experience & Qualifications)
- At least 10 - 15 years of experience in consulting (particularly in optimising digital strategy, execution, and operations of advertisers) and/or industry experience (eg. media agency or advertising technology)
- Strong knowledge of technologies associated with the end-to-end execution of marketing campaigns (e.g. Google Marketing Platform - Analytics, Search Ads, Display & Video, Facebook Business Manager, Adobe Marketing Cloud, Salesforce, other DMP/CDP, etc.) A comprehensive understanding of the technical and organisational challenges and complexity of implementing marketing technology solutions
- Familiarity with the role customer insights play in digital marketing, with the ability to connect the dots between digital and offline marketing, and help companies shape long term strategy
- Pulse on core digital and traditional marketing trends, areas of innovation, areas of risk for advertisers, and key value drivers
- Previous project management and mentorship experience
- Strong people skills including building empathy, strong relationships, and trust
- Experience leading and managing teams, providing "thought leadership"
- Proven ability to build and maintain senior executive relationships, influencing senior executives' agendas and supporting critical strategic decisions
- Relevant tertiary qualifications from a top tier institution(s)
LOCATION
The preferred location is Melbourne or Sydney.
Diversity of thought, background, and experience is a core part of our BCG values and is key to delivering value to clients.
We are committed to fostering a diverse, equitable, and inclusive environment where everyone feels valued, connected, and empowered to be themselves and contribute to their fullest potential. Applications are encouraged from people of all backgrounds, including people of Aboriginal, Torres straight island, Māori or Pacific Island origin, individuals with a disability, those from culturally or linguistically diverse backgrounds, LGBTIQA+ individuals, women, and gender diverse individuals.
BCG’s efforts toward diversity, equity, and inclusion are recognised locally and globally: BCG Australia and New Zealand hold a WGEA Employer of Choice for Gender Equality citation and are awarded the Australian Workplace Equality Index Silver award for LGBTQIA+ inclusion.
We want to make sure everyone experiences a positive, barrier-free recruiting process. Please reach out to Lara Kostakidis-Lianos @ recruitmentinANZ@bcg.com at any stage if you require additional support or adjustments to assist you with your experience, including support in submitting your application, providing identity documents, attending a job interview. This includes any specific support for transgender and gender-diverse individuals.
Date Posted:
11-Jul-2022
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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