DigitalBCG | Platinion Strategic Designer




Asia Pacific


Technology & digital


Technology industries

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

BCG Platinion

As a seamlessly integrated part of the BCG network, we provide consulting services focused on the development and implementation of business-critical IT architecture and digital solutions. We create technology platforms and deliver exceptionally customized solutions of the future for our clients, from data strategies to next-generation customer journey solutions and transformational business models. We solve the most daunting challenges that companies face today and envision for tomorrow. Our style is entrepreneurial – nimble and innovative, with multifaceted, cross-functional teams and completely vendor-independent. Our unique selling proposition is technology expertise and delivery excellence.

Platinion was founded in 2000. Since then, we have grown continuously and successfully. Today we have offices in Europe, North and South America, Asia Pacific and Africa.

Practice Area Profile

BCG Platinion launched in Germany in 2000 to add deep technical expertise to the Boston Consulting Group’s existing capabilities. Today, our presence spans across the globe, with offices in Asia, Europe, and South and North America. Our New York-based North American team began in 2014 and in 2017 acquired MAYA Design, a Pittsburgh-based digital design and innovation lab, to grow our capabilities around technology and design. We support our clients’ total digital transformation through technology, design, cybersecurity, and risk management & financial engineering capabilities. And together with BCG, BCG Platinion’s interdisciplinary team of technical experts enable customized technical solutions and accelerate delivery value through new business platforms, application consolidations, and major system implementations.

What You'll Do

We are looking for someone who can support the planning, drafting, and execution management of different marketing strategies for each product and service lifecycle from Go-To-Market to Growth and Customer Success with various specialists such as product managers, engineers, and experience designers.
Together with the UI designers, you will design the journey, design and implement a wide range of activities from marketing strategy and marketing operation design to organizational design, and help implement the marketing KPI tree and lead everything from marketing performance measurement design to improvement.

Formulate marketing strategies from qualitative surveys:
  • Design and carry out research using the appropriate framework
  • Consumer Trend Survey/Customer Analysis
  • Plan and design brand strategies
  • Plan and design customer strategies

Marketing execution planning and practical management:
  • Draft media plan
  • Support for the planning and execution of digital marketing measures
  • KPI tree formulation and PDCA management
  • Understanding advanced trends and scenario thinking
  • Development of marketing and sales funnels, and support for measures, drafting, and implementation of each funnel

What You'll Bring (Experience & Qualifications)

  • Able to create customer journeys, user persona, and draft messages for your targets
  • Able to plan the following grand design and strategy based on customer high-level business strategy, brand strategy, customer strategy, marketing strategy,
  • Able to draft marketing policy both digital and physical, and do progress management.
  • Able to create KPI trees, set goals for each KPI value, and draft and manage numerical tracking methods.
  • Able to carry out the PDCA plan based on the target.
  • Able to set up customer stages, plan customer success measures for each stage, and track results.
  • Research skills, analytical skills
  • Able to contribute as a team member on specific areas of the overall capability required
  • Team management & consulting

(Lead/Principal Designer)
  • Able to lead discussions between BCG consultants, BCG Digital service designers, and BCG Digital engineers with different ideas, and act as a bridge between the three parties.
  • Understand not only web and mobile technologies, but also the latest technologies, and be able to communicate their implications in terms of business and strategy to the client's management team in an easy-to-understand manner.

(Senior Designer)
  • Able to design and develop actual services and products as the main person in charge
  • Communication skills and knowledge and experience in specific areas to the degree that you can square off against consultants in charge of clients in their area of responsibility
  • Facilitation ability to lead departmental and team-level discussions

Date Posted:


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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