Expert Consultant/Project Leader (Digital Marketing & Personalization)


Copenhagen, Helsinki, Oslo, Stockholm


Europe & The Middle East


Marketing & sales, Pricing, Technology & digital


Automotive & Mobility, Consumer products, Media & entertainment, Technology industries

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. 2. 3. 4. 5. 6.

What You'll Do

Lead and support execution of Personalization and Digital Marketing related assignments by:
  • Jointly working with BCG and client leaders, bringing deep personalization and digital marketing expertise to the team, on topics such as technology requirements, technology assessments, technology vendor landscape and technology innovation that can help clients drive incremental value
  • Supporting or leading case teams who are in need for a deep and hands-on approach for the entirety of the project or at a module level on a selected topic 
  • Interacting with client digital marketing leaders and driving constructive dialogues with them on how to step change the performance in their organization as well coaching client teams on benefits and usage of specific marketing technologies
  • Engaging with vendors to assess the costs, value and fit for the client’s requirements 

Build Marketing and Advertising Technology Expertise within BCG and increase BCG’s profile externally by:
  • Creating awareness of BCG expertise and capabilities externally
  • Supporting a continuous development of personalization and digital marketing capabilities internally at BCG
  • Developing and improving the methodologies and tools, we apply
  • Contributing and developing BCG's intellectual capital 

Support business development opportunities by:
  • Providing content expertise on personalization and digital marketing topics in business development and proposal contexts

What You'll Bring (Experience & Qualifications)

You will bring significant experience in data driven digital marketing and personalization and provide expert level knowledge to clients on digital marketing operations and execution.  Additionally, you will preferably have participated or led client engagements in digital marketing & personalization, either in consulting or marketing operations services. 

You possess expertise and an overview of the marketing technology landscape, including an understanding of marketing technology trends and value drivers (e.g. on-prem solutions, cloud based solutions, hands-on implementation and use), adversiting technology (DMPs, DSPs, analytics and measurement) and knows how to execute across channels and media (owned and paid primarily). You enjoy working in a team setting and collaborate with colleagues as well as clients. In addition, we expect you to have:
  • ~5+ years of hands-on experience working with data driven digital marketing and marketing technologies, preferably from an industry frontrunner, pure players or leading agencies

  • A proven track record of implementation success across industries and for large enterprises, preferably in both B2C and B2B

  • A comprehensive understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions

  • Experience in project management

  • Excellent communication, relationship-building, and persuasion skills
  • A team-oriented mindset

  • The highest ethical standards

  • Creativity, flexibility and resilience 

  • An advanced degree (ideally MSc, MBA or Ph.D.)

  • Fluent English
Our consultants within DigitalBCG are an integral part of BCG's core consulting team; we work side-by-side with all practice areas to create value & competitive advantage for our clients. Your teams will include both senior and junior members from BCG and clients. 

Expertise is of vital importance to BCG and our clients and the ECT is a core pillar of BCG’s strategy. Our clients expect BCG to help tailor solutions to their specific needs, and increasingly expect us to bring deep industry and functional expertise to the table. Our continued investments in knowledge and expertise have been a critically important driver of our success. The growth and development of the ECT cohort is a core component of these investments. The track enables individuals to bring significant value to BCG with relevant operational or technical experience in specific fields, usually gained outside of BCG either in industry, academia or specialised consulting. It also provides expert consultants opportunities to apply and expand their knowledge and experience across markets and functions. A tailored onboarding program supported by relevant leading consultants will enable a successful start at BCG.

The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.

Date Posted:


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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