BCG - Boston Consulting Group
Expert Consultant/Project Leader (Personalization & MarTech)
Location:
Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, Minneapolis, Mountain View/Silicon Valley, New Jersey, New York, Philadelphia, Pittsburgh, San Francisco, Seattle, Washington, D.C.
Geography:
North America
Capabilities:
Marketing & sales, Strategy, Technology & digital
Industries:
Automotive & Mobility, Biopharmaceuticals, Consumer products, Financial institutions, Media & entertainment, Public sector, Retail, Technology industries, Transportation, travel & tourism
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx 2. https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx 3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4. https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx 5. https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx 6. https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx
What You'll Do
BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand particularly in the areas of Personalization and Digital Marketing. We are thrilled to expand our breadth and depth of marketing and advertising technology expertise.
We are currently looking for a number of experts, which could range from Consultant to Partner & Associate Director level, who can help us grow, nurture and expand the data driven marketing knowledge base within the firm. Candidates will bring significant experience in marketing technologies, architecture, and design as well as provide expert level cache to clients on marketing operations and execution. Additionally, ideal candidates will have demonstrated leadership in managing client relationships either in consulting or marketing operations services. Topic expertise in the areas of Marketing Technologies (on-prem solutions, cloud based solutions, CDP, marketing automation platforms, DAM, enterprise data and analytics platforms ), Advertising Technologies (DSPs, analytics and measurement) and execution across all interaction channels and media (owned channels – e.g. email, contact center, branch/store, mobile, web – digital media channels – e.g. FB, Google, display, video, search -) are essential.
Lead the execution of Personalization related assignments:
- Collaborate with BCG and client leaders, brings deep marketing technology expertise to the team, on topics such as, but not limited to, technology requirements, technology assessments technology vendor landscape and technology innovation that can help clients drive incremental value
- Guide architecture and design of MarTech systems, developing targeted roadmap to expand digital marketing capabilities and personalization of consumer experience
- Lead teams in the deployment of new MarTech tools, providing expert decision support on key design and data decisions, driving implementation and speeding time to value
- Supports case teams, especially those with need for deep and hands-on approach, either as an individual contributor or owner on a marketing or personalization topic, or as an advisor to the overall project
- Capable of acting as project oversight for an entire case or at a module level on select topic. Owns project process, content and day to day client interactions
- Ensures high quality of work, and relevance of the strategic and operational recommendations. Challenges the work in progress and the results; reorients the work approach and analyses as needed
- Guide marketing technology vendors to assess fit with specific client requirements
- Enable client's in-house teams on the understanding of usage and benefits of specific marketing technologies
- Helps assess overall costs and value that implementation of such technologies can bring to the client organization
Build Marketing Technology Expertise within BCG and increase BCG’s profile externally:
- Helps build and nurture the marketing technology expertise within BCG and helps coach and growth the team
- Creates awareness of BCG expertise and capabilities to the external community; participates in key industry forums, including presenting on topics relevant to senior management
- Create structured platforms to engage BCG's internal community to create awareness of BCG's expertise and capabilities, with a strong focus on growing the talent base and generating client/commercial opportunities
- Drives the development and improvement of methodology and tools
- Develops and contributes to BCG's intellectual capital - works on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
- Creates a set of knowledge IP based on casework and experiential expertise
- Contributes to BCG perspectives which are shared with alumni and clients
- Publish articles in external journals and/or industry trade magazines
- Participates in the recruiting of other experts and training efforts
Support the Business Development of Marketing technology opportunities:
- Presents client proposals and drives related discussions
- Key stakeholder for proposal creation and presentation: provides content expertise around specific topics; acts as key topic content lead for proposals or other business development work
- Contributes to the development of additional business beyond the delivery of recommendations on Client engagements
Our Expert Consulting Track (ECT)
The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.
What You'll Bring (Experience & Qualifications)
The ideal candidate possesses:
- 5-10+ years of experience in consulting (system implementation or marketing operations) or a combination of industry (internal architecture design and implementation of marketing technologies or working for different marketing technology vendors as a solutions consultant) and consulting experience
- 3+ years of experience across topics such as designing marketing systems architecture; implementing core marketing technologies such as CDP, DAM, marketing automation platform, site personalization; marketing analytics; deploying out-of-the-box and custom predictive models; working marketing technologies in a marketing operation capacity, such as SalesForce, Adobe, Google, Snowflake
- 2+ years of client management and business development responsibility
- Proven track record of implementation success across industries and for large enterprises in both B2B and B2C
- Deep knowledge of the marketing technology landscape including the key players (e.g. Salesforce, Adobe, Oracle, IBM, Pega, Marketo, Snowflake), industry dynamics, and disruptive trends
- Deep understanding of marketing technology key trends, areas of innovation and key value drivers
- Deep understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions
- Analysis and interpretation of data through a business and economic lens
- Project management and mentorship
- Excellent communication and persuasion skills
WHO YOU'LL WORK WITH:
BCG's Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion.
The MSP has been BCG's fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth.
We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Center for Consumer & Customer Insight, Pricing Enablement Centers, Google partnership and joint Digital Academy, and Customer Analytics solutions.
YOU’LL BE BASED IN:
We are currently hiring for all North American offices.
YOU’LL BE TRAVELING:
Moderate to significant travel is expected.
FOR U.S. APPLICANTS:
Boston Consulting Company (“BCG”) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
Date Posted:
14-Dec-2021
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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