Expert Consultant, B2B Marketing
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
What You'll Do
- Collaborate with BCG and client teams, bringing B2B Sales and complex Salesforce delivery expertise to the team
- Contribute to teams in accelerating B2B Sales + Salesforce activation with our clients by providing expert understanding of marketing optimization from design to implementation
- Support case teams, especially those with need for deep and hands-on approach in B2B Sales + Salesforce
- Ensure high quality of work and relevance of the strategic and operational recommendations. Independently execute and ensure the quality of the work; reorient the work approach and analyses as needed
- Enable client's cross-functional in-house and agency teams to accelerate marketing, sales, demand generation, and customer success outcomes
- Help understand and accelerate key use cases with B2B sales technologies and tactics that we can bring to client organizations
- Help build and nurture the B2B marketing expertise within BCG and help coach and grow the team
- Create awareness of BCG expertise and capabilities among the external community; participate in key industry forums, including presenting on topics relevant to senior management
- Build structured platforms to engage BCG's internal community to foster awareness of BCG's expertise and capabilities, with a strong focus on growing the talent base and generating client/commercial opportunities
- Drive the development and improvement of methodology and tools
- Develop and contribute to BCG's intellectual capital - work on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
- Create a set of knowledge IP based on casework and experiential expertise
- Contribute to BCG perspectives which are shared with alumni and clients
- Publish articles in external journals and/or industry trade magazines
- Participate in the recruiting of other experts and training efforts
- Present client proposals and drive related discussions
- Key stakeholder for proposal creation and presentation provides content expertise around specific topics; act as key topic content lead for proposals or other business development work
- Contribute to the development of additional business beyond the delivery of recommendations on Client engagements
Our Expert Consulting Track (ECT)
What You'll Bring (Experience & Qualifications)
- Relevant work experience in the B2B marketing space and a track record of significant IP development
- Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO)
- Exposure to relevant technology platforms in the B2B sales space (e.g. Salesforce, Gainsight, NLP vendors, and key Salesforce ISVs)
- Analysis and interpretation of data through a business and economic lens
- Experience in optimizing client CRM across Marketing Sales and Success teams
- Eagerness to develop and expand expertise in B2B Sales + Salesforce related areas
- Excellent communication and persuasion skills
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $5 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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