BCG - Boston Consulting Group
Expert Consultant, Project Leader and Associate Director, Digital Marketing and Sales
Location:
Atlanta, Dallas, New York, Seattle
Geography:
North America
Capabilities:
Marketing & sales, Strategy
Industries:
Retail
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx 2. https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx 3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4. https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx 5. https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx 6. https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx
What You'll Do
WHAT WE NEED
BCG seeks to further build our expert team in Digital Marketing & Sales, to support our clients’ demand for this critical topic. We are currently looking for deep topic experts who will continue to leverage, expand, and train others and will bring experience and passion in:
• Digital marketing and personalization• E-Commerce• B2B marketing and sales
YOU'RE GOOD AT
To thrive and succeed in BCG, you effectively collaborate and build trusting working relationships with clients and colleagues at all levels of seniority. You establish rapport with clients by understanding their businesses, relating to their experiences, and empathizing with their challenges. You find it natural to play a leading role in the growth of the Marketing, Sales & Pricing domain, and to build awareness of our expertise and capabilities externally by participating in industry forums and other thought leadership activities.
Our Expert Consulting Track (ECT)
The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.
What You'll Bring (Experience & Qualifications)
We are looking for experienced talent across the career ladder from Consultant to Associate Director. Common Expert qualifications typically include:
• Clear domain expertise in one or more of the areas listed below – from either academic or industrial background• Experience with management consulting and advisory is a clear advantage; alternatively ideal candidates will have experience from commercial and external facing roles in industry• Strong passion for and consistent track record in driving impact in high-performance organizations.• Capacity to explore other fields beyond core expertise with a willingness to learn/adapt to BCG environment.
Digital Marketing & Personalization
Expertise in the areas of web analytics, user tracking tools (excl. SIO) and Google Analytics; Marketing Technologies (on-prem solutions, cloud-based solutions, CDP, marketing automation platforms, DAM, enterprise data and analytics platforms); Advertising Technologies (DSPs, analytics and measurement); and execution across all interaction channels and media (owned channels - e.g. email, contact center, branch/store, mobile, web - digital media channels - e.g. FB, Google, display, video, search -) are essential.
E-Commerce
Deep experience in enterprise-level eCommerce platforms such as Salesforce Commerce, SAP Commerce, Adobe Commerce, Shopify or the like, with experience optimizing existing eCommerce performance, including driving additional traffic to the website, whether directly owned or in coordination with marketing, optimizing on-site metrics (especially conversion rate, AOV), proven track record of improvements.
B2B Marketing & Sales
Relevant work experience in the B2B marketing & sales space and a track record of significant IP development. Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO). Exposure to relevant technology platforms in the B2B marketing space (e.g., Marketo, Salesforce, Adobe, Demand base, and ABM solutions). Analysis and interpretation of data through a business and economic lens.
YOU’LL BE TRAVELING
Moderate travel is anticipated and will vary based on specific project locations/needs.
WE OFFER
BCG offers professionals a chance to apply years of practice to new challenges alongside thought leaders who are passionate about driving sustainable impact. Across the business, experienced BCGers join the company midcareer for many reasons—whether seeking more impact in their work or looking for a greater challenge. Meet our experienced professionals, explore the wide variety of social networks (Black &Lantinx @ BCG, Pride@BCG, Women@BCG, Family@BCG), and read more about how to advance your career in new and meaningful ways on our career page.
VACCINE
Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law.
FOR U.S. APPLICANTS
Boston Consulting Company (“BCG”) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
The first year base compensation for this role is:
Consultant: $190,000 USD
Project Leader: $225,400 USD
Associate Director: $252,900 USD
In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG’s Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.
At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees – and their eligible family members.* That’s zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $5 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Date Posted:
04-May-2022
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E-Verify Employer. Click here for more information on E-Verify.