Expert Consultant/Project Leader (Personalization & MarTech)
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Practice Area Profile
What You'll Do
- Collaborate with BCG and client leaders, brings deep marketing technology expertise to the team, on topics such as, but not limited to, technology requirements, technology assessments technology vendor landscape and technology innovation that can help clients drive incremental value
- Guide architecture and design of MarTech systems, developing targeted roadmap to expand digital marketing capabilities and personalization of consumer experience
- Lead teams in the deployment of new MarTech tools, providing expert decision support on key design and data decisions, driving implementation and speeding time to value
- Supports case teams, especially those with need for deep and hands-on approach, either as an individual contributor or owner on a marketing or personalization topic, or as an advisor to the overall project
- Capable of acting as project oversight for an entire case or at a module level on select topic. Owns project process, content and day to day client interactions
- Ensures high quality of work, and relevance of the strategic and operational recommendations. Challenges the work in progress and the results; reorients the work approach and analyses as needed
- Guide marketing technology vendors to assess fit with specific client requirements
- Enable client's in-house teams on the understanding of usage and benefits of specific marketing technologies
- Helps assess overall costs and value that implementation of such technologies can bring to the client organization
- Helps build and nurture the marketing technology expertise within BCG and helps coach and growth the team
- Creates awareness of BCG expertise and capabilities to the external community; participates in key industry forums, including presenting on topics relevant to senior management
- Create structured platforms to engage BCG's internal community to create awareness of BCG's expertise and capabilities, with a strong focus on growing the talent base and generating client/commercial opportunities
- Drives the development and improvement of methodology and tools
- Develops and contributes to BCG's intellectual capital - works on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
- Creates a set of knowledge IP based on casework and experiential expertise
- Contributes to BCG perspectives which are shared with alumni and clients
- Publish articles in external journals and/or industry trade magazines
- Participates in the recruiting of other experts and training efforts
- Presents client proposals and drives related discussions
- Key stakeholder for proposal creation and presentation: provides content expertise around specific topics; acts as key topic content lead for proposals or other business development work
- Contributes to the development of additional business beyond the delivery of recommendations on Client engagements
Our Expert Consulting Track (ECT)
What You'll Bring (Experience & Qualifications)
- 5-10+ years of experience in consulting (system implementation or marketing operations) or a combination of industry (internal architecture design and implementation of marketing technologies or working for different marketing technology vendors as a solutions consultant) and consulting experience
- 3+ years of experience across topics such as designing marketing systems architecture; implementing core marketing technologies such as CDP, DAM, marketing automation platform, site personalization; marketing analytics; deploying out-of-the-box and custom predictive models; working marketing technologies in a marketing operation capacity, such as SalesForce, Adobe, Google, Snowflake
- 2+ years of client management and business development responsibility
- Proven track record of implementation success across industries and for large enterprises in both B2B and B2C
- Deep knowledge of the marketing technology landscape including the key players (e.g. Salesforce, Adobe, Oracle, IBM, Pega, Marketo, Snowflake), industry dynamics, and disruptive trends
- Deep understanding of marketing technology key trends, areas of innovation and key value drivers
- Deep understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions
- Analysis and interpretation of data through a business and economic lens
- Project management and mentorship
- Excellent communication and persuasion skills
Date Posted:
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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